Businesses targeted through skills ad campaign

 

Employers are being urged to recognise the benefits of workplace training through a new Government ad campaign.

 

During November peak-time television and radio adverts will promote the Train to Gain initiative, claiming that it is now quicker and easier for employers to access the training needed to drive their business forward.

Train to Gain offers free, impartial advice, support and funding to help companies of all sizes train and develop their employees.

Last month the Government announced that small business will be the primary beneficiary of a £350 million funding package to help them train their staff.

‘Small businesses are the backbone of our economy, but don't always have the time or resources to find out about the support that is available to help them thrive,’ said Skills Secretary John Denham. ‘This campaign will ensure no small business that needs support misses out.’

The Train to Gain package grants SMEs funding for ‘bite-sized chunks’ – small units or modules of qualifications in subjects known to be valued by them, such as team-work, business improvement, customer service and risk management.

It also extends the leadership and management programme to enable SMEs with fewer employees to benefit from the initiative.